Situation
DataTree approached Lovegood Advertising to help them find a corporate branding solution and to establish a Corporate Identity. Essentially they wanted us to create a living logo for them, one that was full of life and energy, but also looked professional and suited their offering of Data Management for SMEs.
The work
Branding projects are ALWAYS fun for us. We love to get deep into the business and truly understand what they are offering, to understand their target audience, to explore what impact their services have with their client and to look at the business through both the businesskowners eyes as well as the end consumer or client's eyes. That's where we find the insight to create truly memorable brands and identities.
Through a range of questions and creative executions, we strive to provide truly excellent work that the client will love more and more. It's always a very personal project when creating brands and we're sensitive and inclusive to ensure that the journey and result are above expectations. And when we create brands that live, we tend to stay with them long term, evolving and recreating the brand in exciting and vibrant new ways with every new communication challenge or opportunity.
Result
The Corporate Idendity has been so well received by DataTree that we've been asked to complete all brand work moving forward, which is likely to include some Television ads in the near future. We're thrilled too, in fact the client was happy with about 75% of the logos that we had created for them... Spoilt for choice maybe but we don't mind spoiling our clients, especially when we genuinely enjoy the whole process ourselves.