Brio Packaging

Situation

Brio produce very high quality door hardware in Australia, New Zealand, United Kingdom and the United States. Business to Business communications with Specifiers and Architects can be diffcult in a crowded marketplace. Brio decided to make it easy for them, by collating all of their products in a large ring binder folder full of some 27 individual brochures.

The work

The main challenges we faced in this project were:

• Use assets from existing libraries, create new graphics and brief the client to produce CAD renders, etc
• Attract a wide audience with a clear focus on Specifiers and Architects
• Generating realistic,in situ product images
• Collating and organising a large volume of information and technical data

Working cohesively with the Brio team, we went about the task of pulling together what was needed and fact checked, spell checked, weight tested and eye strained to ensure complete accuracy. Taking all of the information available and localising it into one complete and updated resource created a powerful sales tool.

Result

Making the information clear and easy for Specifiers and Architects, has made Brio the obvious goto for all of their needs. The client is talking about Digitising this resource now, for even easier accessibility and updatability.